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Cost: $179.99 CDN
Available at:  Rowenta Beauty, Natural Solutions, L’Attitudes, Nino D’Arena

Product Features:

  • 1″ ultrashine nano (slim) ceramic, floating plates
  • a built in comb
  • Ionic Generator to reduce frizz
  • LED temp. display up to 450°F
  • 30 sec. instant heat up
  • 360° swivel cord

Claim to Fame
“Get poker straight hair in one simple step with this highly effective ionic energy infused styler. Instant heat-up  and digital temperature display for salon-quality styling.  Luxurious Ultrashine Nano Ceramic coated plates and built-in comb smooth hair instantly, eliminating frizz, locking in shine and protecting hair from damage.

The result: ultimate sleekness and a high-gloss finish. “

THE DOWNLOW
I won this  Double Straight Flat Iron by Rowenta Beauty off of BeautyCrazed.ca. After a few miscommunications (that were dealt with very professionally and in a timely manner by Beauty Crazed, PR reps, and Rowenta), I finally have a new straightener to cherish and enjoy! (note: I received the product in July!)

The flat iron is enclosed in a sleek, enticing package with a magnetic closing. It is quite large and difficult to store. As pretty as  it is, I tossed it out.
The flat iron also came with a heat resistant storing/travelling pouch, that I kept!

Using the flat iron is easy!
Plug it in, slide the button into the ON position, choose your temperature(between 250°F to 450°F), and it’s ready to use in less than 30 seconds!
The built in comb heats up with the plates, smooths (and combs out) hair.
When you’re done, simply slide the button into the OFF position, unplug it, and store it in the heat-resistant pouch

I hardly ever comb my hair because it gets static-y and frizzy. With the Double Straight Flat Iron, I find that if I flip the straightener so that it combs my hair from the underside, my hair is less frizzy than if I were to comb it from the outside. I still need to use a finishing cream to smooth out frizz and fly-aways.
My only qualm with the Double Straight Flat Iron is this comb. I wish it was removable.

Have you tried any Rowenta products? Leave me a comment!


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